In today’s cybersecurity landscape, blocking malware and untrusted software demands more than reactive antivirus measures. Application allowlisting—where only trusted software is permitted to run—offers a robust “default-deny” security posture.
Application allowlisting ensures that only trusted applications can execute on a device. idemeum’s agent intercepts every process launch—if an application lacks an explicit allow rule, execution is denied. This proactive “zero trust for executables” model blocks ransomware, unknown software, and lateral movement. Unlike blocklists that try to catch bad actors, allowlisting denies all by default and grants access only to verified software—drastically reducing the attack surface.
Although “application allowlisting” and “application whitelisting” refer to the same thing, application allowlisting is the preferred language for describing this security capability. According to the UK’s National Cyber Security Centre, equating “white” with “good, permitted, and safe” and black with “bad, dangerous, and forbidden” is problematic, especially when another less ambiguous term is available to describe the same activities.
It is the same case for “blocklisting” (or denylisting) and “blacklisting.” While using the term “blacklisting” to describe undesirable attributes in cybersecurity was common, the neutral “blocklisting” is now in favor.
Using a predefined list of “bad” applications, blocklisting software typically compares any applications attempting to run on the network with the list of blocked applications. If the application is not on the blocklist, it is allowed to proceed. For example, conventional antivirus software uses blocklisting to prevent known malware from being executed on a computer system. Since application allowlisting denies unlisted applications and application blocklisting allows unlisted applications, application allowlisting is arguably more secure than application blocklisting.
“Application allowlisting” and “application control” are often used interchangeably, but they do not always mean the same thing. Although both technologies can prevent unauthorized applications, application allowlisting is more stringent than application control. Application control is similar to application allowlisting since it can prevent unauthorized applications from being installed on endpoints.
But, the technology itself has two significant caveats. First, application control works at the installation package level, which means it cannot prevent an end-user from running an application installed on the system or a standalone executable file. Second, application control tools don’t always inspect application installation packages at a granular level. Instead, they only verify if the application is allowed. A threat actor could install unauthorized code into an otherwise legitimate application package to bypass application control tools.
Allowlisting is increasingly recognized as a critical element of an effective cyber security architecture by bodies such as the Australian Signals Directorate, the United States National Institute of Standards and Technology, and the United States Department of Defense.
Traditional allowlisting approaches are known for being rigid, hard to manage, and generate a lot of operational load for IT / MSP teams. This is where idemeum brings innovation: a simple, intelligent, and scalable solution that makes allowlisting practical for real-world use.
Application allowlisting is one of the most powerful defenses against modern threats—but only if it’s implemented in a way that works for both security and operations. idemeum gets it right by combining real-time visibility, flexible policy control, and intelligent defaults.
With integrated privilege management, catalog rules, and fine-grained process control, idemeum modernizes allowlisting into a scalable, cloud-native capability fit for the Zero Trust era.
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